I’ve had a LinkedIn account for several years and a Twitter account for many months now. For the longest time, I had trouble deciding how I wanted to conduct myself on each of the two networks. Most of the time I simply shared articles on sustainability and similar topics, and I’m not convinced that this really added value for the people in my networks. However, my purchase of a smartphone a few weeks ago (welcome to the 21st century!) changed all of this. With internet connectivity available almost all of the time, I’ve been trying out new approaches to both LinkedIn and Twitter.